Why we do it

Traditional sources of competitive advantage, such as market position, scale, and legacy, are losing significance, and established ways of operating are becoming outdated.

We recognise the crucial role of research and innovation in addressing current and future challenges, offering sustainable solutions, driving economic growth, competitiveness, and transformative changes.

Citizen engagement, along with social partners and civil society actors, is also a key focus of many research and innovation policies to reinforce trust in science and facilitate the innovation process.

With accrued international public and private innovation, trade, and research experience, our team supports your endeavours, whatever the context or border.

Our Team

  • Joanna Costello

    Founder and Lead Consultant

    Joanna’s experiences span New Zealand, Australia, Europe, and the UK, where she’s worked with various entities across the innovation ecosystem.

    Energised by the opportunity to elevate New Zealand’s contribution to solving global challenges, she’s a natural explorer and enjoys a good challenge.

    Joanna can be contacted via mobile or email.

    Find Joanna on LinkedIn here

  • Consultancy Network

    Sparrow Global taps into the breadth and depth of skills across the consultancy community to support projects.

    This allows us to ensure relevant expertise and efficiency gains.

    We are always keen to strengthen our network with motivated individuals, so please introduce yourself if you think collaboration potential exists.

  • Advisory Group

    This is a developing group for Sparrow Global as we recognise the importance of fostering a reflective and relevant service offering.